We can speculate at best that the act stemmed from a desire to move onto more platforms or pertaining to international expansion efforts both welcome developments for taking Netflix to new places and to more users. When débuting something as new and widely different as this design overhaul, Netflix is remiss for not coming out more confidently about the move and explaining why it is so different or where it came from, leaving the viewers in a conundrum. “The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future.” “We are introducing a new element into our branding with an N icon,” the company said in a statement. Netflix decided to replace the word with one giant letter to better contend with everything else on your mobile screen. This wide stance did not play well in a box and the full-word approach fared poorly at small sizes. The logo makeover is the latest in a spate of redesigns by companies looking to revamp their visual brands in the mobile era remember the recent curious case of Instagram logo making designers go “oh snap”, and Uber before that, and Twitter and Airbnb even before.īefore this mysterious (and literally tiptoed) update, Netflix has been cramming all the letters of its name onto the tiny icon of its iOS app and social networks. In design parlance, it’s a “peelable”, with usable elements across a band. The new N is specifically reserved for social media accounts and mobile apps.
According to Netflix, it’ll continue using the arched, familiar, seven-letter wordmark that has been impinged on our minds. However one thing is clear Netflix hasn’t completely ditched its old logo and feel. New piece of statement jewelry, if you will 😉 Use A Customized Logo Nope! Just added a little flair with a new Icon.
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